The clock shows a little past 4 a.m.
While most people are still asleep — and a few are just waking up — I find myself at the loudest point inside my own head, trying to solve one question:
What’s the right formula for this business model?
I read. I write. I think.
I close my laptop — only to open it again minutes later.
Sometimes I talk to ChatGPT like a madman debating with his own reflection.
Dawn is the quietest time for a founder.
It’s when ideas and anxiety collide.
When fear and fragments of failure arrive faster than sunrise.
I take deep breaths, again and again — hoping for a breakthrough, for some clarity.
But instead, I hear the same whisper echoing inside my head:
“Stop it. Just quit.”
Ironically, that voice often comes from the people closest to me.
Every morning, before facing the world, I write down my fears — as if writing is the only way to make peace with a new day.
I don’t know if every entrepreneur goes through the same thing:
the pain, the worry, the thoughts that steal hours of sleep every night.
But I’ve learned one thing — nothing ever works instantly without passing through pain.
What I’m building right now has forced me, again and again,
to fight exhaustion, boredom, and self-doubt.
And at some point, I have to tell myself:
“Stop talking. Stop thinking. Just do it. One step at a time.”
As the nights repeat, new thoughts are born —
they grow, they turn into fear, and the cycle restarts until morning.
And yet, every conclusion remains the same:
stop overthinking, just move.
This is just a raw note — before it’s dressed in branding, a name, or any kind of achievement.
A quiet note from a founder trying to be honest:
how painful the process truly is.
A process that forces me to keep pushing, until one day people say,
“Wow, you’ve built a brand.”
But behind those words lie endless nights —
filled with worry, exhaustion, and loneliness that never really goes away.